Fendi’s new “it” bag, the Fendi 2Jours is a staple for women that put style first. Silvia Venturini Fendi has come up with a beautiful bag that keeps its classic lines and simple style in the forefront. This is Fendi’s first “it” bag since bringing out the Fendi Baguette and the Spy bag. It has been over a decade since Fendi has been known to have the “it” bag. The name is even a .