Sarah Jessica Parker Designs Handbags for Fendi Sex and the City star Sarah Jessica Parker teamed up with handbag designer Fendi to create a collection of five beautiful handbags that will benefit the Brain Trauma Foundation. The collaboration with SJP also included celebrities such as Rihanna, Rachel Feinstein, Jourdan Dunn, and Leandra Medine; all of which came together to help mark the official inauguration of the brand’s newest flagship on Madison Avenue in New .